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Please use this identifier to cite or link to this item: http://purl.umn.edu/15508

Title: IMPACTS OF ADVERTISING, ATTITUDES, LIFESTYLES, AND HEALTH ON THE DEMAND FOR U.S. PORK: A MICRO-LEVEL ANALYSIS
Authors: Capps, Oral, Jr.
Park, Jaehong
Keywords: branded advertising and promotion
CSFII/DHKS (1994-96)
generic advertising and promotion
pork demand
pork checkoff
Issue Date: 2002-04
Abstract: Using datat from the 1994-1996 CSFII/DHKS, we identify and assess factors affecting the decision to consume pork and conditional on consuming pork, the decision of the amount of pork intake. Branded and generic advertising of pork play a prominent role in both decisions. Beef advertising, however, does not significantly affect either the probability of consuming pork or the amount of pork intake. Key health, attitudinal and lifestyle factors are smoking status, dietary status, body mass index, the importance of nutrition in buying food, and trimming visible fat from meat. These factors however impact the probability of consuming pork rather than the amount of pork consumed. Region, urbanization, race, age, income, and seasonality also affect pork demand.
URI: http://purl.umn.edu/15508
Institution/Association: Journal of Agricultural and Applied Economics>Volume 34, Number 01, April 2002
Total Pages: 15
Language: English
From Page: 1
To Page: 15
Collections:Volume 34, Number 01, April 2002

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