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Journal of Agricultural and Applied Economics >
Volume 27, Number 01, July 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/15322
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| Title: | MODIFYING THE NEO-CLASSICAL APPROACH TO TECHNOLOGY ADOPTION WITH BEHAVIORAL SCIENCE MODELS |
| Authors: | Lynne, Gary D. |
| Keywords: | Behavioral economics
Conservation technology
Meta-preferences
Multiple utility
Socioeconomics
Technology adoption |
| Issue Date: | 1995-07 |
| Abstract: | The dualistic nature of humans has been recognized for centuries. The intriguing question is the extent to which the human being with her/his display of concern for others can simultaneously act as an egoist, the latter being descriptive of the homo oeconomicus rendition of the human. Multiple utility theory suggests a way to approach research on such issues. A test case of water conserving technology adaptation behavior by Florida growers is examined. Empirical evidence supports moving toward an expanded version of the mono-utility or I-utility model to include a We-utility. |
| URI: | http://purl.umn.edu/15322 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 27, Number 01, July 1995 |
| Total Pages: | 14 |
| Language: | English |
| From Page: | 67 |
| To Page: | 80 |
| Collections: | Volume 27, Number 01, July 1995
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| 27010067.pdf | 1082Kb | PDF | View/Open |
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