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          Volume 27, Number 01, July 1995 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/15322

Title: MODIFYING THE NEO-CLASSICAL APPROACH TO TECHNOLOGY ADOPTION WITH BEHAVIORAL SCIENCE MODELS
Authors: Lynne, Gary D.
Keywords: Behavioral economics
Conservation technology
Meta-preferences
Multiple utility
Socioeconomics
Technology adoption
Issue Date: 1995-07
Abstract: The dualistic nature of humans has been recognized for centuries. The intriguing question is the extent to which the human being with her/his display of concern for others can simultaneously act as an egoist, the latter being descriptive of the homo oeconomicus rendition of the human. Multiple utility theory suggests a way to approach research on such issues. A test case of water conserving technology adaptation behavior by Florida growers is examined. Empirical evidence supports moving toward an expanded version of the mono-utility or I-utility model to include a We-utility.
URI: http://purl.umn.edu/15322
Institution/Association: Journal of Agricultural and Applied Economics>Volume 27, Number 01, July 1995
Total Pages: 14
Language: English
From Page: 67
To Page: 80
Collections:Volume 27, Number 01, July 1995

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