|
AgEcon Search >
Journal of Agricultural and Applied Economics >
Volume 31, Number 01, April 1999 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/15132
|
| Title: | ADVERTISING AND RETAIL PROMOTION OF WASHINGTON APPLES: A STRUCTURAL LATENT VARIABLE APPROACH TO PROMOTION EVALUATION |
| Authors: | Richards, Timothy J.
Gao, Xiaoming
Patterson, Paul M. |
| Keywords: | commodity promotion
demand system
DYMIMIC
fresh fruit
Kalman filter
LA/AIDS
latent variables |
| Issue Date: | 1999-04 |
| Abstract: | "Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption. |
| URI: | http://purl.umn.edu/15132 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 31, Number 01, April 1999 |
| Total Pages: | 14 |
| Language: | English |
| From Page: | 15 |
| To Page: | 28 |
| Collections: | Volume 31, Number 01, April 1999
|
Files in This Item:
| File |
Size | Format |
|---|
| 31010015.pdf | 1203Kb | PDF | View/Open |
|
Recommend this item
All items in AgEcon Search are protected by copyright.
|
