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Authors: Park, Timothy A.
Florkowski, Wojciech J.
Keywords: generalized Heckman model
pecan purchases
Issue Date: 1999-04
Abstract: A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources of purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.
Institution/Association: Journal of Agricultural and Applied Economics>Volume 31, Number 01, April 1999
Total Pages: 11
Language: English
From Page: 29
To Page: 39
Collections:Volume 31, Number 01, April 1999

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