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Abstract
We investigate whether consumer preferences for food products embodying multiple credence attributes are easily satiated. Results from two treatments of an experiment suggest
choices are not affected by the order in which attributes are presented. Initial evidence
suggests diminishing marginal utility in the number of attributes included in food products
embodying multiple credence attributes. However, further testing reveals that preferences
are consistent with constant marginal utility in the number of product attributes, suggesting
that preferences are not easily satiated.