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Journal of Agribusiness >
Volume 18, Number 3, Fall 2000 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/14714
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| Title: | EVALUATING CONSUMER PERCEPTIONS AND PREFERENCES FOR PASTURE-RAISED PORK IN THE MISSISSIPPI DELTA OF ARKANSAS |
| Authors: | Armah, Paul W.
Kennedy, Donald |
| Keywords: | Arkansas
consumer preferences
market potential
Mississippi Delta
pasture-raised pork |
| Issue Date: | 2000 |
| Abstract: | This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it. |
| URI: | http://purl.umn.edu/14714 |
| Institution/Association: | Journal of Agribusiness>Volume 18, Number 3, Fall 2000 |
| Total Pages: | 13 |
| Language: | English |
| From Page: | 261 |
| To Page: | 273 |
| Collections: | Volume 18, Number 3, Fall 2000
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| 18030261.pdf | 209Kb | PDF | View/Open |
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