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Please use this identifier to cite or link to this item: http://purl.umn.edu/14714

Title: EVALUATING CONSUMER PERCEPTIONS AND PREFERENCES FOR PASTURE-RAISED PORK IN THE MISSISSIPPI DELTA OF ARKANSAS
Authors: Armah, Paul W.
Kennedy, Donald
Keywords: Arkansas
consumer preferences
market potential
Mississippi Delta
pasture-raised pork
Issue Date: 2000
Abstract: This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it.
URI: http://purl.umn.edu/14714
Institution/Association: Journal of Agribusiness>Volume 18, Number 3, Fall 2000
Total Pages: 13
Language: English
From Page: 261
To Page: 273
Collections:Volume 18, Number 3, Fall 2000

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