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Please use this identifier to cite or link to this item: http://purl.umn.edu/14667

Title: REGIONAL DEMAND FOR NATURAL BEEF PRODUCTS IN COLORADO: TARGET CONSUMERS AND WILLINGNESS TO PAY
Authors: Thilmany, Dawn D.
Grannis, Jennifer L.
Sparling, Edward
Keywords: consumer targeting
freezer beef
natural beef
Issue Date: 2003
Abstract: Interest and sales in natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Producers interested in direct marketing also consider natural meats an attractive niche market. This study focuses on the market for natural meat, including freezer beef, in Colorado with special attention to whether consumers in different areas of the state differ in their price and product choices. Findings show that about 20% of Front Range Colorado consumers purchase at least some of their meat from specialty shops or natural food stores, while 24% of rural, Western Slope consumers buy at least some meat directly from producers.
URI: http://purl.umn.edu/14667
Institution/Association: Journal of Agribusiness>Volume 21, Number 2, Fall 2003
Total Pages: 17
Language: English
From Page: 149
To Page: 165
Collections:Volume 21, Number 2, Fall 2003

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