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Please use this identifier to cite or link to this item: http://purl.umn.edu/14658

Title: MEASURING STRATEGIC INTENT IN THE SOUTH TEXAS FOOD MARKETING INDUSTRY
Authors: McBryde, Gary L.
Keywords: food marketing
industrial organization
information technology
strategy
Issue Date: 2000
Abstract: Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. Indirect activities focus on human capacity and firm infrastructure, particularly expanding internationally. Firms are adopting information technologies as a competitive strategy, and are doing so as part of a combined strategy to develop human assets.
URI: http://purl.umn.edu/14658
Institution/Association: Journal of Agribusiness>Volume 18, Number 2, Spring 2000
Total Pages: 17
Language: English
From Page: 189
To Page: 205
Collections:Volume 18, Number 2, Spring 2000

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