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Journal of Agribusiness >
Volume 18, Number 2, Spring 2000 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/14658
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| Title: | MEASURING STRATEGIC INTENT IN THE SOUTH TEXAS FOOD MARKETING INDUSTRY |
| Authors: | McBryde, Gary L. |
| Keywords: | food marketing
industrial organization
information technology
strategy |
| Issue Date: | 2000 |
| Abstract: | Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. Indirect activities focus on human capacity and firm infrastructure, particularly expanding internationally. Firms are adopting information technologies as a competitive strategy, and are doing so as part of a combined strategy to develop human assets. |
| URI: | http://purl.umn.edu/14658 |
| Institution/Association: | Journal of Agribusiness>Volume 18, Number 2, Spring 2000 |
| Total Pages: | 17 |
| Language: | English |
| From Page: | 189 |
| To Page: | 205 |
| Collections: | Volume 18, Number 2, Spring 2000
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