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Title: A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy
Authors: Wolf, Marianne McGarry
Bertolini, Paola
Shikama, Izumi
Berger, Alain
Keywords: genetically modified food
environmentally friendly
Issue Date: 2012-03
Abstract: This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian consumer was least likely to be familiar with genetically modified food. They rated organic higher than the U.S. consumer and they appeared to understand the meaning of the term organic better than the U.S. consumers. The U.S. and Japanese consumers were more concerned with freshness and value while the Italian consumers were concerned about the environment and local food.
Institution/Association: Journal of Food Distribution Research>Volume 43, Number 1, March 2012
Total Pages: 10
From Page: 103
To Page: 112
Collections:Volume 43, Number 1, March 2012

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