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Please use this identifier to cite or link to this item: http://purl.umn.edu/139418

Title: Brand Premiums in the U.S. Beef Industry
Authors: Martinez, Stephen W.
Issue Date: 2011-07
Abstract: The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.
URI: http://purl.umn.edu/139418
Institution/Association: Journal of Food Distribution Research>Volume 42, Number 2, July 2011
Total Pages: 15
From Page: 12
To Page: 26
Collections:Volume 42, Number 2, July 2011

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