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Journal of Food Distribution Research >
Volume 42, Number 2, July 2011 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/139418
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| Title: | Brand Premiums in the U.S. Beef Industry |
| Authors: | Martinez, Stephen W. |
| Issue Date: | 2011-07 |
| Abstract: | The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible
factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef
products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers
place on various beef attributes, including brand. |
| URI: | http://purl.umn.edu/139418 |
| Institution/Association: | Journal of Food Distribution Research>Volume 42, Number 2, July 2011 |
| Total Pages: | 15 |
| From Page: | 12 |
| To Page: | 26 |
| Collections: | Volume 42, Number 2, July 2011
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| Martinez_42_2.pdf | | 338Kb | PDF | View/Open |
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