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Title: Teens, Food Choice, and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?
Authors: Wiseman, Kelleen
Issue Date: 2011-03
Abstract: This research report compares alternative approaches to analyzing the complex factors that influence teenagers' food choice. Specifically, a multi-method approach-which involves the integration of the qualitative and quantitative research methodoligies, data and analysis-is compared to a single methodological approach, which involves use of either a quantitative or qualitative methodology.
Institution/Association: Journal of Food Distribution Research>Volume 42, Number 1, March 2011
Total Pages: 1
Collections:Volume 42, Number 1, March 2011

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