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Journal of Food Distribution Research >
Volume 41, Number 2, July 2010 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/139055
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| Title: | The Economic Effects of New-Product Beef Promotion in Guatemala |
| Authors: | Leister, Amanda M.
Capps, Oral, Jr.
Rosson, C. Parr, III |
| Issue Date: | 2010-07 |
| Abstract: | The United States Meat Export Federation (USMEF) implemented a new-product promotion program to increase exports
of U.S. beef to Guatemala in response to the implementation of the Central America-Dominican Republic Free
Trade Agreement (CAFTA-DR). Consumer responsiveness and the effectiveness of the U.S.-branded beef promotion
program were analyzed in this study. Demand responses to promotion activities that launched three new U.S. beef cuts
in Guatemala were estimated by applying the Parks procedure to pooled, time-series, and cross-sectional data. Empirical
results indicated that the promotion increased demand. |
| URI: | http://purl.umn.edu/139055 |
| Institution/Association: | Journal of Food Distribution Research>Volume 41, Number 2, July 2010 |
| Total Pages: | 11 |
| From Page: | 1 |
| To Page: | 11 |
| Collections: | Volume 41, Number 2, July 2010
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| Leister_41_2.pdf | | 506Kb | PDF | View/Open |
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