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Title: Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania
Authors: Skreli, Engjell
Imami, Drini
Authors (Email): Skreli, Engjell (
Imami, Drini (
Editors (Email): IFAMR, IFAMA (
Keywords: apples
Conjoint Choice Experiment
consumer preferences Albania
JEL Codes: Q02
Issue Date: 2012-11-01
Series/Report no.: Volume 15
Issue 4
Abstract: This paper reports the findings of a study conducted on consumer preferences for apple fruits in Tirana, Albania. Consumer preferences where analyzed using a Conjoint Choice Experiment and Latent Class Analysis. For each identified consumer class, preferences for the chosen attributes and their willingness to pay for such attributes were estimated. Marketing and policy recommendations are provided for the sector stakeholders, with particular focus on producers and policy-makers.
Notes: The IFAMR is published quarterly by IFAMA.
Identifiers: ISSN #: 1559-2448)
Institution/Association: International Food and Agribusiness Management Review>Volume 15, Issue 4, 2012
Total Pages: 20
From Page: 137
To Page: 157
Collections:Volume 15, Issue 4, 2012

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