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          Volume 41, Number 2, August 2012 >

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Title: Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data
Authors: Schulz, Lee L.
Schroeder, Ted C.
White, Katharine L.
Authors (Email): Schulz, Lee L. (
Keywords: beef steak
brand premium
hedonic modeling
Issue Date: 2012-08
Abstract: Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.
Institution/Association: Agricultural and Resource Economics Review> Volume 41, Number 2, August 2012
Total Pages: 14
From Page: 260
To Page: 273
Collections:Volume 41, Number 2, August 2012

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