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          Volume 41, Number 2, August 2012 >

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Title: The Effect of Label Information on U.S. Farmers’ Herbicide Choices
Authors: Hasing, Tomas
Carpio, Carlos E.
Willis, David B.
Sydorovych, Olha
Marra, Michele C.
Authors (Email): Carpio, Carlos E. (
Keywords: mixed logit model
WTP to avoid human and environmental risk
Issue Date: 2012-08
Abstract: This paper analyzes the effect of labeling information on U.S. farmers’ herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements displayed on pesticide labels regarding risks to human health and the environment are important components in herbicide selection. We find that farmers are willing to pay an average of $27 per acre to avoid using an herbicide labeled with the word “Warning” and $38 per acre to avoid using an herbicide labeled with the word “Danger.”
Institution/Association: Agricultural and Resource Economics Review> Volume 41, Number 2, August 2012
Total Pages: 15
From Page: 200
To Page: 214
Collections:Volume 41, Number 2, August 2012

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