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Journal of Agribusiness >
Volume 28, Number 1, Spring 2010 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/131325
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| Title: | Consumer Premiums for Environmentally Friendly Grass-Fed and Organic Milk in the Southeast |
| Authors: | Wong, Jonathan
Raghunathan, Uthra
Escalante, Cesar L.
Wolfe, Kent |
| Keywords: | grass-fed dairy
Heckman probit
ordered probit
organic dairy
willingness to pay |
| Issue Date: | 2010 |
| Abstract: | This paper examines determinants of consumers’ willingness to pay a premium for grass-fed and organic dairy by using survey data collected from several south-eastern states. Ordered and Heckman probit regression techniques were used to identify the significance of consumer characteristics on their willingness to pay separate and comparative premiums, respectively, for the two milk product alternatives. The results indicate that while gender and household income are significant determinants of price premiums for both organic and grass-fed dairy products, only household income is positively significant in the Heckman selection estimation. |
| URI: | http://purl.umn.edu/131325 |
| Institution/Association: | Journal of Agribusiness, Volume 28, Number 1, Spring 2010 |
| Total Pages: | 14 |
| From Page: | 75 |
| To Page: | 88 |
| Collections: | Volume 28, Number 1, Spring 2010
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| JAB,Spr2010,#06.pdf | | 335Kb | PDF | View/Open |
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