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Journal of Agricultural and Applied Economics >
Volume 44, Number 02, May 2012 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/123782
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| Title: | Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels |
| Authors: | Hinson, Roger A.
Paudel, Krishna P.
Velastegui, Marco |
| Editors: | Marchant, Mary A.
Bosch, Darrell J. |
| Keywords: | garden centers
landscapers
market channels
mass merchandisers
ornamental
plants
rewholesalers
two-limit Tobit |
| JEL Codes: | M31
L14 |
| Issue Date: | 2012-05 |
| Abstract: | Market channel alternatives that include garden centers, landscapers, mass merchandisers,
and rewholesalers have contributed to the growth of ornamental crops sales in the United
States. The impact of growers’ business characteristics on shares of sales to these channels by
firm size was estimated using the two-limit Tobit model. Important explanatory variables
were regions of the United States, sales of plant groups, kinds of contract sales, and channel
diversity. There were important differences in behavior by grower size. Overall, the results
indicate a stronger than expected role for the rewholesaler channel as a preferred channel for
ornamental plant sales. |
| URI: | http://purl.umn.edu/123782 |
| Institution/Association: | Journal of Agricultural and Applied Economics> Volume 44, Number 02, May 2012 |
| Total Pages: | 17 |
| From Page: | 173 |
| To Page: | 189 |
| Collections: | Volume 44, Number 02, May 2012
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| jaae434.pdf | | 608Kb | PDF | View/Open |
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