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Title: Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels
Authors: Hinson, Roger A.
Paudel, Krishna P.
Velastegui, Marco
Editors: Marchant, Mary A.
Bosch, Darrell J.
Keywords: garden centers
market channels
mass merchandisers
ornamental plants
two-limit Tobit
JEL Codes: M31
Issue Date: 2012-05
Abstract: Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers’ business characteristics on shares of sales to these channels by firm size was estimated using the two-limit Tobit model. Important explanatory variables were regions of the United States, sales of plant groups, kinds of contract sales, and channel diversity. There were important differences in behavior by grower size. Overall, the results indicate a stronger than expected role for the rewholesaler channel as a preferred channel for ornamental plant sales.
Institution/Association: Journal of Agricultural and Applied Economics> Volume 44, Number 02, May 2012
Total Pages: 17
From Page: 173
To Page: 189
Collections:Volume 44, Number 02, May 2012

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