AgEcon Search

AgEcon Search >
       Journal of Agricultural and Resource Economics >
          Volume 37, Number 1, April 2012 >

Please use this identifier to cite or link to this item:

Title: Measuring the Benefits to Advertising under Monopolistic Competition
Authors: Boland, Michael A.
Crespi, John M.
Silva, Jena
Xia, Tian
Keywords: advertising
benefit-cost analysis
industrial organization
monopolistic competition
agricultural marketing
Issue Date: 2012-04
Abstract: This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line.
Institution/Association: Journal of Agricultural and Resource Economics>Volume 37, Number 1, April 2012
Total Pages: 12
From Page: 144
To Page: 155
Collections:Volume 37, Number 1, April 2012

Files in This Item:

File Description SizeFormat
Crespi, pg.144-155.pdf151KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.



Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: