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Journal of Agricultural and Applied Economics >
Volume 44, Number 01, February 2012 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/120453
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| Title: | A Comparison Of Choice Experiments And Actual Grocery Store Behavior: An Empirical Application To Seafood Products |
| Authors: | Hudson, Darren
Gallardo, Rosa Karina
Hanson, Terrill R. |
| Keywords: | choice experiment
grocery store
hypothetical bias |
| JEL Codes: | C35
Q13 |
| Issue Date: | 2012-02 |
| Abstract: | In this paper we compare results from an in-store field experiment and a mail survey choice
experiment (CE) to investigate CE’s capacity in predicting grocery store market share. For
the comparison, we used three seafood products: freshwater prawns, marine shrimp, and
lobster. CE estimates were obtained via four econometric models: the conditional logit, the
random parameter logit, the heteroskedastic extreme value, and the multinomial probit. We
found that the level of control in the grocery store experiment and the choice of econometric
model influenced the capacity of CE to predict grocery store market shares. |
| URI: | http://purl.umn.edu/120453 |
| Institution/Association: | Journal of Agricultural and Applied Economics> Volume 44, Number 01, February 2012 |
| Total Pages: | 14 |
| From Page: | 49 |
| To Page: | 62 |
| Collections: | Volume 44, Number 01, February 2012
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| jaae426.pdf | | 568Kb | PDF | View/Open |
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