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Title: Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia
Authors: Kuhar, Ales
Juvancic, Luka
Authors (Email): Kuhar, A. (
Keywords: consumer behaviour
fruit and vegetable
organic food
integrated agricultural production
ordered probit model
JEL Codes: Q13
Issue Date: 2010-08
Abstract: A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.
Institution/Association: Agricultural Economics Review>Volume 11, Issue 2, June 2010
Total Pages: 14
From Page: 70
To Page: 83
Collections:Volume 11, Issue 2, June 2010

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