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Please use this identifier to cite or link to this item: http://purl.umn.edu/118679

Title: Factors Influencing the Purchase of Live Seafood in the North Central Region of the United States
Authors: Quagrainie, Kwamena K.
Xing, Ai
Hughes, Kevin G.
Authors (Email): Quagrainie, Kwamena K. (kquagrai@purdue.edu)
Xing, Ai (axing@purdue.edu)
Hughes, Kevin G. (kghughes@purdue.edu)
Keywords: Live fish
preferences
random parameters ordered probit
JEL Codes: Q11
Q21
Q22
Issue Date: 2011-03-20
Series/Report no.: Marine Resource Economics
Vol. 26 No. 1
Abstract: This study assesses the preferences of shoppers of live seafood products in the North Central Region of the US accounting for heterogeneity in their preferences. The results suggest that quality assurance considerations and high incomes are factors that would increase the probability of higher expenditures on live fish/shellfish. The purchase of saltwater fish and shellfish also increased the probability of higher expenditures. The North Central Region produces freshwater seafood, and maintaining fish quality through the production process is important to this niche market. Shoppers also purchased live seafood frequently, signifying the importance of availability.
URI: http://purl.umn.edu/118679
Identifiers: 0738-1360
Institution/Association: Marine Resource Economics>Volume 26, Number 1, 2011
Total Pages: 16
From Page: 59
To Page: 74
Collections:Volume 26, Number 1, 2011

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