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Abstract
Growers in the sugarcane industry have been struggling under financial pressure for
several years. One option to improve farm viability might be to diversify farm enterprise
income. Choice Modelling, an economic valuation technique, was used to explore the
trade-offs growers make between different attributes of diversification, and how their
choices may be related to certain socio-economic characteristics. Application of the
technique involved surveys of cane growers in three regions of Central Queensland.
This is a novel approach to assessing grower intentions that has the potential to reveal
detailed information about influences on grower choices.