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European Association of Agricultural Economists >
115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/116455
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| Title: | WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK |
| Authors: | Andersen, Laura M.
Smed, Sinne |
| Authors (Email): | Andersen, Laura M. (LA@foi.dk) |
| Keywords: | Fat in milk
Characteristics model
hedonic prices |
| JEL Codes: | D12 |
| Issue Date: | 2010 |
| Abstract: | In this paper we investigate preferences for fat in milk through a structural characteristics
model. The data includes information about daily purchases and social and demographic
characteristics of approximately 2500 households. We find that consumers who prefer milk
with a very high fat content can be reached both by information and prices, while consumers
who prefer milk with a moderate to high fat share are not influenced by information, but are
price sensitive. This is of great importance since these households drink a lot of milk and
thereby get a considerable amount of fat through milk |
| URI: | http://purl.umn.edu/116455 |
| Institution/Association: | European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany |
| Total Pages: | 28 |
| Collections: | 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
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Files in This Item:
| File |
Description |
Size | Format |
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| P6-2_Andersen_Smed.pdf | | 278Kb | PDF | View/Open |
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