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Please use this identifier to cite or link to this item: http://purl.umn.edu/116455

Title: WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK
Authors: Andersen, Laura M.
Smed, Sinne
Authors (Email): Andersen, Laura M. (LA@foi.dk)
Keywords: Fat in milk
Characteristics model
hedonic prices
JEL Codes: D12
Issue Date: 2010
Abstract: In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of approximately 2500 households. We find that consumers who prefer milk with a very high fat content can be reached both by information and prices, while consumers who prefer milk with a moderate to high fat share are not influenced by information, but are price sensitive. This is of great importance since these households drink a lot of milk and thereby get a considerable amount of fat through milk
URI: http://purl.umn.edu/116455
Institution/Association: European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
Total Pages: 28
Collections:115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany

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