AgEcon Search

AgEcon Search >
       European Association of Agricultural Economists >
          115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany >

Please use this identifier to cite or link to this item:

Title: Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S.
Authors: Mu, Jianhong H.
McCarl, Bruce A.
Authors (Email): Mu, Jianhong (
Keywords: Avian influenza media coverage
AI human case
BSE announcements
AIDS model
meat demand
JEL Codes: Q1
Issue Date: 2010
Abstract: Consumers’ consumption patterns could be affected by food safety information, however, it is more important to consider where the food safety issue occurs. If the food safety issue happens in other countries, in other words, it outbreaks out of the target market, negative information may be beneficial; in contrast, if the food safety issue occurs within the market, results may consistent with previous studies. Based on this assumption, this paper reinvestigates the impacts of AI media coverage and BSE cases on the demand of meat in U.S. market. Estimated results provide supports for our assumption, i.e., AI information has positive effect on poultry and turkey demands in short term, and BSE affect beef demand negatively.
Institution/Association: European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
Total Pages: 16
Collections:115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany

Files in This Item:

File Description SizeFormat
Recommend this item

All items in AgEcon Search are protected by copyright.



Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: