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115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/116450
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| Title: | Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S. |
| Authors: | Mu, Jianhong H.
McCarl, Bruce A. |
| Authors (Email): | Mu, Jianhong (Mujh1024@gmail.com) |
| Keywords: | Avian influenza media coverage
AI human case
BSE announcements
AIDS model
meat demand |
| JEL Codes: | Q1 |
| Issue Date: | 2010 |
| Abstract: | Consumers’ consumption patterns could be affected by food safety information,
however, it is more important to consider where the food safety issue occurs. If the food safety
issue happens in other countries, in other words, it outbreaks out of the target market, negative
information may be beneficial; in contrast, if the food safety issue occurs within the market,
results may consistent with previous studies. Based on this assumption, this paper reinvestigates
the impacts of AI media coverage and BSE cases on the demand of meat in U.S. market.
Estimated results provide supports for our assumption, i.e., AI information has positive effect
on poultry and turkey demands in short term, and BSE affect beef demand negatively. |
| URI: | http://purl.umn.edu/116450 |
| Institution/Association: | European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany |
| Total Pages: | 16 |
| Collections: | 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
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Files in This Item:
| File |
Description |
Size | Format |
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| P4-1_Mu_McCarl.pdf | | 161Kb | PDF | View/Open |
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