Files
Abstract
Discrete choice experiment data aimed at eliciting the demand for recreational
walking trails on farmland in Ireland is used to explore whether some respondents
reach their choices solely on the basis of the alternative’s label. To investigate
this type of processing strategy, the paper exploits a discrete mixtures approach
which encompasses random parameters for the attributes. We find evidence that
respondents employ different processing strategies for different alternatives and
differences in processing emerge between rural and urban based respondents. Results
highlight that model fit and policy conclusions are sensitive to assumptions
related to processing strategies among respondents