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Title: Strategic Analysis of the U.S. Quarter Horse Industry, Emphasizing California
Authors: Phillips, Jon C.
Kolb, Flynnie
Bicknell, Chelsea
Keywords: American Quarter Horse
entry barriers
horse industry
industry trends
marketing practices
related and supporting industries
supply chain
success factors
Issue Date: 2011-04-06
Series/Report no.: CFMAS Research Report
Abstract: The American Quarter Horse is the most popular breed of horse in California, as well as nationwide. This breed has shaped agricultural history and has had a major impact on the agricultural economy because. The objective of this report is to provide strategic information about the U.S. quarter horse industry, with an emphasis on California. This report provides information on the following topics: statistics of the industry, quarter horse associations, trends in the industry, prevailing marketing practices, innovative/successful marketing practices, success factors for horse businesses, and characterization of related and supporting industries. The primary contribution of the report is a diagram and description of the horse industry supply chain. The varying levels of entry barriers and varying degrees of attractiveness to potential entrants are given for many types of businesses in the horse industry.
Institution/Association: California State Polytechnic University>Center for Food Marketing and Agribusiness Solutions>Research Reports
Total Pages: 17
Collections:Research Reports

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