Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data
Brown, Mark G.
2009

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Abstract

In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.

Details

Title Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data
Keywords
Author(s) Brown, Mark G.
Subject(s)
Issue Date Dec 31 2009
Publication Type Report
DOI and Other Identifiers 10.22004/ag.econ.104334
Record Identifier https://ageconsearch.umn.edu/record/104334
PURL Identifier http://purl.umn.edu/104334
Total Pages 19
Series Statement Research Paper
2009-5
Record Appears in Florida Department of Citrus > Research papers

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