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Please use this identifier to cite or link to this item: http://purl.umn.edu/10319

Title: Optimal International Promotion Expenditure for Differentiated Products
Authors: Goddard, Ellen W.
Conboy, Paula
Issue Date: 1993-04
URI: http://purl.umn.edu/10319
Institution/Association: Review of Marketing and Agricultural Economics>Volume 61, Number 01, April 1993
Total Pages: 13
Language: English
From Page: 49
To Page: 61
Collections:Volume 61, Number 01, April 1993

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