In this study we use data envelopment analysis (DEA) and an extension of DEA called value efficiency analysis (VEA) to explore the "production" of quality of life within counties in the mid-Atlantic region and the extent to which production frontiers and efficiency differ between rural and urban counties. These methods allow us to identify counties that are inefficient in their quality of life production, and to rank (using DEA) those counties according to their distance from a performance standard established by other observed counties(using VEA), or by a single unit designated as "most preferred" (using VEA).