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AgEcon Search >
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations >
Volume 12, Number 3, September/December 2010 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/102040
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| Title: | IMPACTOS DA ESTABILIZAÇÃO MONETÁRIA E DA ESTRATÉGIA COMPETITIVA DA INDÚSTRIA, SOBRE O CONSUMO DE CAFÉ TORRADO NO BRASIL |
| Other Titles: | Impacts of monetary stabilization and strategy competitive industry on the consumption of roasted coffee in Brasil |
| Authors: | Carvalho de Mesquita, Jose Marcos
Lara, Jose Edson
Souki, Gustavo Quiroga |
| Authors (Email): | Carvalho de Mesquita, Jose Marcos (jmcmesquita@terra.com.br)
Lara, Jose Edson (jedson@face.ufmg.br)
Quiroga Souki, Gustavo (souki@consumer.com.br) |
| Editors: | Calegario, Cristina Lelis Leal |
| Editors (Email): | Leal Calegario, Cristina Lelis (ccalegario@dae.ufla.br) |
| Keywords: | Estratégia competitiva e estratégia relacional
mercado de café
agronegócio
Competitive strategy
cooperative strategy
coffee market
agribusiness. |
| Issue Date: | 2010 |
| Abstract: | The main purpose of this research is to evaluate the influence of two distinct programs over the coffee consumption in Brazil. The
first one is the implementation of “Plano Real” and it’s consequences in terms of monetary stabilization and income growing. The
second refers to a program that aimed to increase the quality of toasted coffee, launched by Associação Brasileira da Industria do Café –
ABIC -, named “Selo Pureza” (“Pureness Seal”). Macroeconomics conditions are considered external variables. However they can not
be controlled by the organizations once they are able to cause high impacts on a company performance. Cooperative strategy is an
association and in this case, participants have total control and can plan results. The methodology involves Multiple Regression
Analysis; the the studied period is from 1990 to 2006. The results found show that the variables representing the macroeconomic
conditions are not able to explain the consumption increase, although the relationship strategy is significant, suggesting that it
presents a considerable importance for the consumption increase. |
| URI: | http://purl.umn.edu/102040 |
| Institution/Association: | Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 12, Number 3, September/December 2010 |
| Total Pages: | 10 |
| From Page: | 1 |
| To Page: | 10 |
| Collections: | Volume 12, Number 3, September/December 2010
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| 2010_3.artigo9.pdf | | 119Kb | PDF | View/Open |
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