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          Volume 12, Number 3, September/December 2010 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/102040

Title: IMPACTOS DA ESTABILIZAÇÃO MONETÁRIA E DA ESTRATÉGIA COMPETITIVA DA INDÚSTRIA, SOBRE O CONSUMO DE CAFÉ TORRADO NO BRASIL
Other Titles: Impacts of monetary stabilization and strategy competitive industry on the consumption of roasted coffee in Brasil
Authors: Carvalho de Mesquita, Jose Marcos
Lara, Jose Edson
Souki, Gustavo Quiroga
Authors (Email): Carvalho de Mesquita, Jose Marcos (jmcmesquita@terra.com.br)
Lara, Jose Edson (jedson@face.ufmg.br)
Quiroga Souki, Gustavo (souki@consumer.com.br)
Editors: Calegario, Cristina Lelis Leal
Editors (Email): Leal Calegario, Cristina Lelis (ccalegario@dae.ufla.br)
Keywords: Estratégia competitiva e estratégia relacional
mercado de café
agronegócio
Competitive strategy
cooperative strategy
coffee market
agribusiness.
Issue Date: 2010
Abstract: The main purpose of this research is to evaluate the influence of two distinct programs over the coffee consumption in Brazil. The first one is the implementation of “Plano Real” and it’s consequences in terms of monetary stabilization and income growing. The second refers to a program that aimed to increase the quality of toasted coffee, launched by Associação Brasileira da Industria do Café – ABIC -, named “Selo Pureza” (“Pureness Seal”). Macroeconomics conditions are considered external variables. However they can not be controlled by the organizations once they are able to cause high impacts on a company performance. Cooperative strategy is an association and in this case, participants have total control and can plan results. The methodology involves Multiple Regression Analysis; the the studied period is from 1990 to 2006. The results found show that the variables representing the macroeconomic conditions are not able to explain the consumption increase, although the relationship strategy is significant, suggesting that it presents a considerable importance for the consumption increase.
URI: http://purl.umn.edu/102040
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 12, Number 3, September/December 2010
Total Pages: 10
From Page: 1
To Page: 10
Collections:Volume 12, Number 3, September/December 2010

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