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Please use this identifier to cite or link to this item: http://purl.umn.edu/101921

Title: MARKETING DA CARNE BOVINA COM VISAO DE REDES DE EMPRESAS (“NETWORKS”).
Other Titles: BEEF MARKETING UNDER A NETWORK VIEW.
Authors: Neves, Marcos Fava
Pinheiro Machado Filho, Claudio
Tornavoi de Carvalho, Dirceu
Castro, Luciano Thome
Authors (Email): Fava Neves, Marcos (mfaneves@usp.br)
Tornavoi de Carvalho, Dirceu (tornavoi@usp.br)
Thome e Castro, Luciano (luciano@fearp.usp.br)
Editors: Alencar, Edgard
Editors (Email): Alencar, Edgar (eddalencar@uol.com.br)
Keywords: cattle breeding
agri-food networks
red beef
redes agroalimentares
pecuária
carne bovina
Issue Date: 2002
Abstract: The beef business is composed of several networks, called here the agri-food networks. These are defined as a group of suppliers and distributors of an analyzed firm (in an individual case), or of the alliance being analyzed (in case of firms that manage a common brand). In this article a scenario analysis is done based on a review of the recent data and trends on Brazilian and global beef market, and many impacts to the beef business are identified. The main contribution from this scenario analysis is the observation of the emergence of 4 main networks that will rest stronger in global beef market in 2010. These networks will operate and coexist in 4 different market segments, with different needs.
URI: http://purl.umn.edu/101921
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 04, Number 2, July/December 2002
Total Pages: 14
From Page: 1
To Page: 14
Collections:Volume 04, Number 2, July/December 2002

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