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Please use this identifier to cite or link to this item: http://purl.umn.edu/101917

Title: ANALISE DO COMPORTAMENTO DOS CONSUMIDORES DE CAFE NO MUNICIPIO DE LAVRAS, MG.
Other Titles: AN ANALYSIS ON THE BEHAVIOUR OF COFFEE CONSUMERS IN LAVRAS, MG.
Authors: Silveira, Ana Carla Prado da
Sousa, Magno de
Pereira, Rosemary Gualberto F.A.
Authors (Email): Prado da Silveira, Ana Carla (anacarla.prado@bol.com.br)
de Sousa, Magno (magsousa@ufla.br)
F. A. Pereira, Rosemary Gualberto (rosegfap@ufla.br)
Keywords: marketing
satisfação do consumidor
consumidores de café
marketing
satisfaction
consumer
Issue Date: 2002
Abstract: Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as information on the warrant stamp, yelding and brand.
URI: http://purl.umn.edu/101917
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 04, Number 2, July/December 2002
Total Pages: 11
From Page: 1
To Page: 11
Collections:Volume 04, Number 2, July/December 2002

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