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Agricultural and Resource Economics Review >
Volume 36, Number 1, April 2007 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/10154
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| Title: | Net Gains from 'Net Purchases? Farmers' Preferences for Online and Local Input Purchases |
| Authors: | Batte, Marvin T.
Ernst, Stanley C. |
| Keywords: | e-commerce
farm input purchase
willingness to pay
contingent choice
rural communities |
| Issue Date: | 2007-04 |
| Abstract: | E-commerce represents both threats to and opportunities for rural communities. This study addresses one element of the issue: farmers' willingness to substitute online merchants or national farm input stores for local businesses. Results of a conjoint analysis of contingent choice experiments suggest that farmers are willing to purchase from online or national stores outside their communities if compensated with lower prices or greater services. Results also demonstrate that the context of the input purchase, such as time constraints, was very important not only in valuing these services, but, more broadly, in terms of the farmer's loyalty to a local merchant. |
| URI: | http://purl.umn.edu/10154 |
| Institution/Association: | Agricultural and Resource Economics Review>Volume 36, Number 1, April 2007 |
| Total Pages: | 11 |
| Language: | English |
| From Page: | 84 |
| To Page: | 94 |
| Collections: | Volume 36, Number 1, April 2007
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| 36010084.pdf | 549Kb | PDF | View/Open |
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