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Please use this identifier to cite or link to this item: http://purl.umn.edu/100524

Title: Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions
Authors: Yue, Chengyan
Hall, Charles R.
Behe, Bridget K.
Campbell, Benjamin L.
Dennis, Jennifer H.
Lopez, Roberto G.
Keywords: biodegradable
willingness to pay
marketing
carbon footprint
waste composition
green industry
nursery crops
floriculture crops
JEL Codes: D12
Q13
Issue Date: 2010-11
Abstract: This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers, but the premium is not the same for different types of containers. This article also shows the mixed ordered probit model generates more accurate results when analyzing the conjoint analysis Internet survey data than the ordered probit model.
URI: http://purl.umn.edu/100524
Institution/Association: Journal of Agricultural and Applied Economics>Volume 42, Number 04, November 2010
Total Pages: 16
From Page: 757
To Page: 772
Collections:Volume 42, Number 04, November 2010

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