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Modeling Advertising Expenditures and Spillover Effects Applied to the U.S. Non-Alcoholic Beverage Industry: Vector Autoregression (VAR) and Polynomial Distributed Lag (PDL) Approaches
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Modeling Advertising Expenditures and Spillover Ef[...]
-
Dharmasena, Senarath
et al
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Dharmasena_ Capps and Bessler AAEA Seattle_ Washington Paper-VAR _ PDL 05-31-2012
version 1
Dharmasena_ Capps and Bessler AAEA Seattle_ Washington Paper-VAR _ PDL 05-31-2012.pdf
[171.31 KB]
01 Apr 2017, 18:15