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How Much Do Consumers Benefit from New Brand Introductions? The Case of Potato Chips
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How Much Do Consumers Benefit from New Brand Intro[...]
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Arnade, Carlos Anthony
et al
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JARE_Apr2011__06_pp78-94_Gopinath
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JARE_Apr2011__06_pp78-94_Gopinath.pdf
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01 Apr 2017, 20:00